While it’s still too early to truly understand the fashion impact of the 2010s
decade, we already know a few key facts. Over the past decade, our shopping got greener and
our clothes more political; our skirts got longer and our bags smaller; streetwear and athleisure
abandoned the periphery of the fashion industry to move to its core; sweatshirts went fashion,
sneakers got weirder, we painted everything millennial pink and leggings got (very) expensive.

Influencers of the decade

During these ten years, we also said hello to Instagram and goodbye to skinny
jeans. The Kardashian-Jenner gang took over the fashion world, and thanks to numerous
collaborations and the fashion lines of Rihanna, Kanye and Beyoncé, we got to dress like pop
stars.

Cult products of the decade

The end of

this decade also marks ten years of Lyst. So, to celebrate our first double digit birthday, we dove
into all the fashion insights we have collected over the years and decided to look back at the
hottest shoes, most popular bags, cult items and style icons that made us want to shop and
defined each of these ten incredible years.